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Free Schema Markup Generator

Build valid JSON-LD in a short form and watch it validate as you type. Structured data tells Google and AI engines exactly what a page is — and whose brand it belongs to.

  • 100% Free
  • Instant
  • No sign-up

Start from a live page

Schema type

Live checks

  • “Headline” filled
  • “Author name” filled
  • “Date published” filled
Valid
Test in Google
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Add Schema Markup to Your Website",
  "author": {
    "@type": "Person",
    "name": "GetCited.me Team"
  },
  "datePublished": "2026-06-24",
  "dateModified": "2026-07-26",
  "description": "A practical guide to JSON-LD structured data for SEO and AI search.",
  "image": "https://getcited.me/og/tools-schema.png",
  "url": "https://getcited.me/tools/schema-markup-generator",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://getcited.me/tools/schema-markup-generator"
  },
  "publisher": {
    "@type": "Organization",
    "name": "GetCited.me"
  }
}
</script>

How to use this generator

  1. Start from the page itself

    Paste a live URL. We read the page, pick the schema type that matches it, and fill in every field we can find.

  2. Correct what we guessed

    Every field stays editable. The JSON-LD and the checks beside it update on each keystroke — there is nothing to submit.

  3. Paste it into your head tag

    Copy the script block and drop it into the page head, then run Google Rich Results Test to confirm it parses.

Why it matters

Why bother in the age of AI answers

Schema.org is a dictionary machines already agree on, written as JSON-LD in one script tag your readers never see. Here is what that buys you.

  1. It removes the guesswork about who you are

    Every engine has to decide which company a page belongs to. Schema states it outright — legal name, logo, official profiles — instead of leaving a model to infer it from context and land on a lookalike.

  2. Rich results are built on it

    FAQs, breadcrumbs, prices and ratings only show up in Google when valid structured data backs them. No markup, no eligibility — however good the page is.

  3. Declared facts get quoted accurately

    When a price, author or address is declared rather than implied, an AI answer is far less likely to paraphrase it wrong or credit it to a competitor.

Types

Which schema type should you use?

Pick the type that matches what the page really is. Guessing wide — Organization on a blog post — is worse than picking nothing.

  1. Article

    For blog posts, news and guides — the default for most content pages.

  2. FAQ

    For a list of questions and answers on a help or product page.

  3. Product

    For an item you sell, with price, availability and brand.

  4. Organization

    For your brand — name, logo and social profiles, usually on the homepage.

  5. LocalBusiness

    For a physical location, with address, phone and opening hours.

Do & avoid

The rules a validator cannot check for you

The generator above already catches missing fields, bad dates and broken URLs. These six need a human.

  1. Mark up only what a visitor can see

    Structured data has to describe the rendered page. Describing something that is not there is the fastest route to a manual action.

  2. Ratings nobody left

    Fabricated AggregateRating is the one mistake here that reliably ends in a penalty rather than an ignored block.

  3. Declare your identity once, on the homepage

    One Organization block with your legal name, logo and official profiles gives every engine a single anchor for the brand — instead of three pages each implying something slightly different.

  4. Two plugins writing their own blocks

    A theme and an SEO plugin both emitting Organization is the single most common cause of a page that validates but describes two different companies.

  5. Re-generate when the page changes

    A price, date or FAQ that drifted out of sync is worse than no markup: you are now telling engines something the page contradicts.

  6. Picking a type wider than the page

    Organization on a blog post, Product on a category listing — the block is valid, and it teaches the engine the wrong thing about that URL.

Install

How to add the markup to your site

Wherever your site is built, the JSON-LD goes in the page head. Copy the block, then add it using the method for your platform:

  1. WordPress

    Paste into a Custom HTML block, or use an SEO plugin like Rank Math or Yoast that has a schema field.

  2. Shopify

    Add it to your theme theme.liquid head, or through your theme structured-data settings.

  3. Webflow

    Open Page Settings → Custom Code and paste the block into the Head section.

  4. Plain HTML

    Paste the full script block directly inside the head of your HTML file and publish.

Check how AI engines see your site

Want the full visibility stack?

Tools are just the start — track visibility over time in GetCited.me.

Start free scan

Frequently asked questions

For most sites, yes. Google recommends JSON-LD, it is easier to maintain than Microdata, and this generator outputs JSON-LD only.
Schema is not a direct ranking factor, but it can improve eligibility for rich results and help systems understand your page — which can support clicks and accurate citations.
No. Valid markup makes you eligible; Google still decides what to show. Keep content high quality and match the type to the page.
No. Once you paste the script into your page and publish, the markup lives on your site. This tool only helps you build and copy it.
Not always. Prioritize important pages — homepage Organization/WebSite, articles, product pages, FAQs — where rich results or AI clarity matter most.
Use Google Rich Results Test (linked from this tool) and Search Console enhancements reports after crawl.
Yes. Forever free on GetCited.me with no sign-up. Continuous AI visibility tracking lives in the product after you register.

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